Personal online reputation management services is an umbrella term. This includes every service that one can use to create a positive reputation. This ranges from monitoring online activity to generating positive content.
In this article, we discuss everything you need to know about personal reputation management services.
Contents
Why do you need personal online reputation management services?
In today’s day, the internet plays a primary role in shaping the perception of every individual. Everyone you know will try to find out more about you through the internet. This includes your colleagues, employers, employees, friends, and family.
Online reputation can make or break your personal and professional life. It can be the difference between getting a job or getting blacklisted.
Due to the reach of the internet, a positive online reputation is important for everyone. Gone are the days when only celebrities and politicians required reputation management. Today, personal online reputation management services are necessary for everyone.
What are personal online reputation management services?
As noted, there are many different types of personal online reputation management services. The exact strategies used in your case will depend on your problems.
Consultation
This is the first key step for providing effective personal reputation management services. The consultation will highlight the issues relating to your online image. This includes analysing the positive and negative online content, search optimisation, goals for improving online reputation, etc.
Removal
It is crucial to remove negative online content. Reputation management companies work with lawyers who can send takedown notices and file lawsuits. This ensures that the negative content is permanently removed and does not affect your reputation.
Suppression
Sometimes, companies cannot remove harmful content. In such cases, a personal reputation management service company will attempt to suppress it. As per studies, less than 10% of users read the second page of Google search results. Due to this, suppressing negative comments will guarantee that lesser users will read the content.
Content Generation
While removing harmful content is important, it is equally necessary to add positive content. This includes content on the website, newspapers, blogs and even social media. The idea is to put the best foot forward in the content that one can control.
Optimization
As noted above, more than 90% of the users only read the first page of the search results. This is where Search Engine Optimisation becomes vital. It will ensure that only positive articles and blogs are shown on the first page of the search results.
Investigation
Personal reputation management services include investigation. This helps to determine the reasons for a bad online reputation. For example, such investigation will identify a past incident that is being repeatedly publicized on the web. This will allow the company to develop strategies to suppress this particular kind of content.
Promotion
It is quite common to subtly promote yourself online. This can be done through various third party sites depending on your goals. For example, if you are an entrepreneur, the reputation management company will try to publish your articles on Forbes or Bloomberg. They can also hire ghostwriters to share content in your name.
Monitoring
Personal online reputation management services also include monitoring online activity. This is done to stay updated with any positive or negative content being shared against the client. Further, it provides an avenue to test the success of previously implemented strategies.
Improvement
This is a continuous step and will keep on happening during the entire reputation management process. This is because the content on the web keeps on changing every day. The reputation management company will work with that and ensure that your online reputation is always looking its best.
FAQ
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What are personal online reputation management services?
The three best personal online reputation management services are content removal, content generation and optimization.
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What is personal reputation?
Online reputation is the sum of everything about you on the internet. This is the perception that anyone searching for you on Google will have.
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How do I manage my personal online reputation?
Managing online reputation can be tricky. The key is to monitor online developments and take action to remove negative content immediately. Apart from this, regularly share content that shows you in a positive light.
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What is included in reputation management?
Personal reputation management services are quite diverse. These include removal or suppression of negative content, content generation, investigation, promotion, etc.
