Reputation management for individuals is no longer an option. It is a necessary act. You should think of it as a public resume that affects both your personal and professional life.
The good news is that online reputation repair is possible. You have a great amount of control over the story on the internet.
In this article, I discuss the importance of reputation management for individuals.
What is reputation management for individuals?
Reputation management for individuals is an umbrella term. This includes every strategy that can be used to create a positive reputation for the client.
Some of the common reputation management strategies are:
- Removal of negative content by sending legal notices.
- Suppression of negative content by pushing it down in search page results.
- Addition positive content to meet the goals of the client.
- Protecting the privacy of the client to make sure unverified blogs are sharing no personal information.
- Fighting defamation and online harassment with the help of lawsuits.
- Improving Google suggestions to guide the search conducted by users.
- Providing crisis management solutions that can be implemented immediately.
- Monitoring content on the internet to ensure urgent action can be taken.
- Optimising content such that the users only read favourable content.
Benefits of reputation management for individuals
As per studies, reputation management for individuals benefits their personal and professional lives in many ways. The ultimate benefit you receive depends on your goals.
I have provided some of the common benefits that are brought as a result of reputation repair.
You have to accept that everyone will search for you on the internet. This is especially true for strangers such as a potential employer, employee or even a date. Your online reputation will be the first thing they note about you.
Don’t just take my word for it. Multiple studies have concluded that employers conduct an online search to screen employees. As per recent data, 70% of employers have admitted to doing this.
Due to this, it is extremely important that you ensure that the first impression is positive. This will increase their trust in you. On the other hand, having a negative online reputation will immediately discourage them from contacting you.
Attract Better Opportunities
Did you know that 56% of Americans selected their business partners based on online search? Reputation management for individuals attempts to tip this in your favour.
You can present any side of your personality. If you wish to attract better business opportunities, you should use blogs and websites to share your achievements. It’s a great idea to write content that is read by the audience you wish to attract.
Reputation management for individuals entails search engine optimisation of new content. Publishing optimised content ensures the visibility of positive content. This means that even if harmful content is published against you, users will not see it.
Additionally, adding more information on the web generally improves your visibility. For example, if you start writing more blogs, it will increase the chances of potential employers discovering you.
This visibility is instrumental for increasing credibility and receiving more opportunities.
Many people commonly use reputation management for individuals. This is done to benefit their opportunities, both in personal and professional life.
You should hire a reputation management agency if you have a negative online reputation. You might not realise the number of opportunities you are missing out on because of your poor online reputation.
How do you manage your personal reputation?
Reputation management for individuals primarily entails removing negative content and replacing it with positive content. This is done to improve public perception of your online identity.
How do you develop a personal reputation?
Generally speaking, personal reputation is a combination of all the content on the internet. This includes all the content you have shared, as well as content others have shared about you.
What is a personal online reputation?
Personal online reputation refers to the perception of a stranger looking for you on the internet.
Why is personal online reputation important?
Personal online reputation massively affects your personal and professional life. Reputation management for individuals ensures that your personal reputation increases your trustworthiness, credibility and opportunities.